Top 10 Tips for a Strong LinkedIn Presence
Show up authentically. Network intentionally. Stay top of mind.
1. Treat Your Profile Like Your Digital Handshake
Your LinkedIn profile is often the first impression people get of you.
Keep it current, polished, and approachable.
Use a clear, professional photo (smiling works wonders), a branded banner image, and a headline that highlights who you are and what you do—not just your title.
Think: “Marketing Strategist | CRM & Customer Experience | Helping Brands Connect Authentically”
2. Write an “About” Section That Sounds Like You
Ditch the jargon. Write in the first person and tell your story.
Share why you love what you do, the impact you make, and the values that drive you. End with a warm call to action—something like:
“Let’s connect if you’re passionate about marketing, mentorship, or meaningful networking.”
3. Keep Your Experience Current—and Focused on Results
Each role should highlight what you accomplished, not just what you were responsible for. Use action verbs and measurable outcomes when possible:
“Led CRM strategy for a 10M-member fitness brand, improving engagement by 25%.” Include keywords from your industry so recruiters and peers can easily find you.
4. Use Your Headline Strategically
Your headline follows you everywhere on LinkedIn—make it count.Instead of just listing your job title, use it to communicate your expertise, industry, and passion.
“CRM Strategy Leader | MBA | Turning Data into Meaningful Customer Experiences”
5. Show, Don’t Tell—Add Rich Media
Upload visuals, slide decks, workshop photos, or feature articles and interviews you’ve done. A strong Featured section gives people a glimpse of your work in action. It’s also a great place to link to your website, blog, or published thought leadership.
6. Engage Consistently (Quality Over Quantity)
A thoughtful comment is more powerful than a viral post.
Engage with your network weekly by:
Congratulating people on milestones
Commenting on posts that resonate
Sharing short reflections or wins
Highlighting others’ successes
Consistency builds visibility and credibility—without feeling self-promotional.
7. Post with Personality and Purpose
Your voice is your brand. Write the way you speak: approachable, insightful, and real. Mix professional content with personal reflections that show who you are behind the title. You don’t need to post daily—once or twice a week is plenty if it’s thoughtful.
Tip: Posts that teach, uplift, or share a lesson tend to spark real conversation.
8. Curate and Grow Your Network Intentionally
Be selective, not exclusive. Send personalized connection requests—mention where you met, a shared interest, or what drew you to their profile.
“Hi Alex, I really enjoyed your post about marketing analytics. I’d love to connect and keep learning from your insights.”
Engage regularly so connections turn into relationships, not just numbers.
9. Give (and Request) Meaningful Recommendations
A well-written recommendation instantly boosts credibility.
Write short, specific endorsements for colleagues, mentors, or team members. They’ll often return the favor. Ask for recommendations after completing a project or achieving a milestone—when your impact is fresh in their minds.
10. Be “Always-On” Without Being Always Online
You don’t need to live on LinkedIn to build a strong presence.
Instead, adopt an always-on networking mindset:
Show up weekly with intention.
Keep your profile fresh quarterly.
Follow up with people after events or collaborations.
LinkedIn is not about being perfect—it’s about being present, visible, and genuine.
Reflection Prompt:
Who’s one person in your LinkedIn network whose work you admire? Leave them a thoughtful comment or message this week—no ask, just appreciation.
